Case Study
DRINK ANOTHR
A story of purpose, method & proof. How Marktech Studios built an AI creative system and SEO command centre for Drink ANOTHR — India's first prebiotic soda brand.
0×
Best ROAS (Lemon Lime)
₹0
Best CAC (Lemon Lime)
0%
Organic CTR on Google Search
WHY
The Belief
India's cold drink aisle hasn't changed in decades. Sugar-loaded, artificially flavoured, and gut-damaging — yet everywhere. ANOTHR was built on a single belief: that people deserve something that tastes great and actually does something good for their body.
“You shouldn't have to choose between taste and health.”
— The belief behind Drink ANOTHR
THE PROBLEM
Why the old approach wasn't working
The belief was strong. The distribution was live. What was missing was a content engine and a discovery system built for the speed and scale a solo D2C brand needs.
Content was inconsistent
Instagram visuals were slow to produce, visually generic, and failed to communicate the brand's health-forward identity. Content didn't convert.
The website was invisible
Despite selling a category-defining product, drinkanothr.com ranked low for keywords like 'prebiotic soda india'. High-intent buyers were going to competitors.
No system, no visibility
There was no structured way to track keyword rankings, monitor CTR, or identify content opportunities. SEO was reactive, not systematic.
HOW
The Method
Not more of the same. The brief wasn't just to make ads — it was to build systems that could produce, test, and scale content at a pace no traditional agency workflow could match.
01
AI Ad Creative System
- →Static images + videos generated with AI for Meta (Instagram) ads
- →Multiple creative angles: USP, Problem/Solution, flavour launches
- →High-quality output in a fraction of traditional production time
- →Each creative tested against real audience data in-market
- →more than 20 creatives shipped across 2 campaigns — all above average quality rank
02
SEO Command Centre
- →Custom-built dashboard tracking keyword rankings, CTR & impressions
- →Real-time visibility into top pages and organic search performance
- →Automated content brief generation for ongoing SEO execution
- →Identified and targeted category terms like 'prebiotic soda india'
- →Built for a solo operator — no agency dependency required
The Process
1
Brief
Understand the brand, audience, and message
2
Generate
AI produces multiple creative variants
3
Launch
Creatives go live on Meta with broad targeting
4
Track
SEO Command Centre monitors organic performance
5
Optimise
Data informs next creative and content brief
The Work
Creative Output
Video Creatives
Added Sugar — USP Video
Made with Plants — Brand Video
The Work
SEO Command Centre
A custom-built dashboard that gave ANOTHR real-time visibility into their organic search performance — keyword rankings, CTR, impressions, and content opportunities. Built for a solo operator who needed a system, not a spreadsheet.
WHAT IT TRACKS
- /Keyword rankings across branded and category terms
- /Click-through rates and impression trends over time
- /Top-performing pages by organic traffic
- /Search query discovery for content planning
WHY IT MATTERS
- /No dependency on agencies or third-party SEO tools
- /Automated content brief generation for ongoing execution
- /Identified high-intent terms like 'prebiotic soda india'
- /Turned SEO from reactive guesswork into a daily system
The command centre is designed to run without Marktech. ANOTHR's founder can track performance, spot opportunities, and brief content — all from one place. That's the point: build the system, then hand over the keys.
WHAT
The Proof — Meta Ads
Feb 3 – Mar 4, 2026 · Meta (Instagram) · Objective: Purchases · AOV: ₹850
0×
Best ROAS
₹0
Best CAC
0+
Creatives shipped
0+
Shares on top ad
Best creative: Static USP – Lemon Lime achieved a 3.41× ROAS at ₹249 CAC — nearly 2× the campaign average ROAS and half the average CAC.
Strawberry Vanilla video ad
Lemon Lime Static Ad — Best performing ad
WHAT
The Proof — SEO
Google Search · Last 28 days · Custom SEO Command Centre
0
Sessions (28 days)
0
Organic search clicks
0%
Avg CTR (≈9× industry avg)
0
Avg position on Google
18.9% average CTR is approximately 9× the industry average of ~2%. This is a direct signal that ranking for the right intent-rich queries — and having compelling titles and descriptions — drives disproportionate click share.
Bringing the Circle Together
People deserve a drink that tastes great and supports their gut health. ANOTHR was built to prove that this is possible at scale.
AI-generated creatives, shipped fast, tested in-market. A custom SEO Command Centre built for real-time visibility and action.
3.41× best ROAS. ₹249 best CAC. 18.9% organic CTR. An SEO system that's ranking #1 for core brand terms.
Ready for this level of quality?
Stop rolling the dice on agencies. Start building a system.